|How to Get Website Traffic|
Part 2 - Do Not Ever Link to a Site Without Doing This First!
In the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren't any good to you if you don't use a strategy for writing the textual content of those links. Yes. I mean those few little words that are underlined in blue. In the right order they give the key to your website door to the world. In the wrong order, they don't budge the cylinders in the lock.
Number of links takes second place to quality of links. The words you choose, varying them for each targeted link site, and incorporating some tried and true direct mail standard tactics will make your links more popular in the search engines, which is our ultimate goal. So lets get started!
As we said earlier, links are a crucial part of attaining high search rankings. The key to writing good "link content" uses the same tactics for writing all good web content. Namely, don't write for the search engines. Write for your readers and target audience. After you do that, then go back and tweak the little details to optimize for the engines. Why? The search companies attempt to give results for human readers, and because a number one search engine position is worthless if the description of your site is the most boring thing anyone has ever read.
You have humans that are examining your site to see if they want to link to you. Even if you pay for links someone has to make the decision that you're worthy of being on their site. And further, you'll never sell your product or service or attain any readership. Let's take a simple step-by-step approach and make sure your links are lively, catchy, searchable and gushing to be clicked.
Pretend you're the owner of a pumpkin company website. You sell all things made from pumpkins.
Step 1- Review Your Keyword List
Those are the words and phrases that you want to rank highly with in the search engines. They are the starting point for your link text. Note: "link text" is the clickable part of the link, the underlined blue type. Let's take some keywords and apply a few tactics to them to develop a good link.
A few keywords might be:
Step 2- Create variations on those keywords. Think of phrases that someone might enter into a search engine. Using that thought as the core, build outward by elaborating and specifying. Ask yourself "what type of ____?" to help you expand. For example, take the few keywords above and make them a bit more specific to:
Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits.
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or incentive marketing campaigns all have a solid "call to action." We need one here too. Why should a reader go to your site? What's in it for them? They've got better things to do.
So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look.
It doesn't take much to write a simple call to action. For example:Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good? I think I'll have a look.
Step 5 Put it all together
Take your keyword phrase and surrounding text and create your link. The coded form looks like this.
Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin.
Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all your keywords.
Don't forget to use those keywords within your page too!!
Step 6 Final Thoughts
Stay away from link farms and free for all link sites.
List in as many Directories as you can, especially ones that are of the same nature as your site.
Try to get one-way links. You might be able to buy some from someone fairly cheaply. If you have to get a reciprocal link, stick to sites that are similar in theme to yours. They don't have to be identical, but in the case of The Orange Pumpkin Company, a link from a car dealer is a waste of time?unless that car dealer happens to have a collection of the world's greatest pumpkin recipes on their site. If that's the case, then try to get a link on the page with the recipes.
Even though you're goal is to rank high in the searches, write for the end user. Then go back and fine-tune things for an optimized search engine friendly page.
Good luck and happy linking!
John Krycek is the owner and creative director of theMouseworks.ca. Read more articles on the insights and secrets of website design and development and internet marketing in easy, non-technical, up front English!
7 Steps To A Powerful, Useful Reciprocal Links Directory
The ProblemNo matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by the Search engines you will not sell much.A solid, reciprocal linking strategy, properly executed will deliver both targeted visitors and improve your web site rank for your chosen keywords and all for "no money down.
No Follow Illustrates Need For Good Linking Plan
The blog explosion created a great opportunity for savvy marketers--they could post their URL's in the comments of blogs and reap the benefits of links back to their sites as the search engines crawled through.Some undertook blog-marketing responsibly.
Reciprocal Link Building That Works
We all know the value of getting links to our site. Links bring you traffic from related sites and boost your search engine rank, which brings you, umm, more traffic.
Quick, Easy & FREE Ways to Kickstart Your Website Traffic in 4 Simple Steps
Just launched your website? Now what?You are finally ready with your excellentproduct, killer salescopy, eye-catchinggraphics and tiny robots working for youtirelessly.Now you have to get those hungry 'visitors'and 'leads' waiting to grab your product.
Web Site Marketing: Discover 10 Sneaky Ways To Prolong Your Visitors Stay At Your Website
The longer your website visitors stay, the more theywill get to know your business and perhaps buy fromyou.So, below are 10 sneaky, web site marketing ways to keep them longer?1.
Using Traffic Exchange Programs Part 1
I have an ingenious concept in store for you!I am sure that you have heard of Traffic Exchange programs such as Traffic Swarm, No More Hits and Hit Pulse. If you do not what they are just yet, quite simply, Traffic Exchange programs allow you to surf for credits in exchange for traffic to your web pages.
How to Easily Turn Free Content into Traffic or Cash Fast
I bet you already knew this.The two largest problems that online home businesses face in 2005 is creating traffic and creating a profit.
Free Tips To Increase The Number Of Visitors To Your Website
If you are looking to increase the number of visitors to your website or increase your hits, I have a number of ideas that I hope will prove beneficial.By far the best advice would be writing articles, just like the one you are reading.
5 Little Known Ways To Generate Free Traffic
Most people have the notion that generating traffic is a one-off event, and it involves spending huge sums of money on advertising.Nothing can be further from the truth.
Get Traffic Soon and Surge Ahead or Youll Get Lost in the Internet Wilderness.
Getting Traffic or more precisely Targeted Traffic to your website is the most important strategy for the Survival and Success of your Internet Home Based Business. It is a well known fact that the vast majority of the new Home Business Entrepreneurs have only a small marketing budget.
131 (Legitimate) Link Building Strategies
In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.
7 Ways To Get More Repeat Traffic To Your Site
1. Make all or part of your site into a valuable directory.
10 Tips to Avoid Getting Ripped Off by Web Traffic Experts
If you are looking at ways to increase traffic to your website there are many things you can do. Here are 10 tips to avoid getting ripped off by the mounting army of web traffic experts.
Aim At The Bullseye And Your Online Home Business Will Prosper
Traffic is one thing, but targeted traffic is everything.You have no doubt seen dozens of offers similar to "10,000 hitsper hour driven to your website!".
Increase Your Website Traffic in 10 Foolproof Steps
Increasing website traffic is certainly your goal if you have a website. However, creating web pages that attract visitors is significantly different than simply building an attractive website.
9 Hot Tips for Linking With Other Sites
If you have a website the chances are you receive e-mails from Webmasters asking you to make a link exchange with them. But how do you know whether you should link to their website or not? Well here are 9 rules of thumb, to help guide you through the linking maze.
Linking Your Website To Others Around The World
Finding quality traffic though effective website promotions is the number one area all website owners deal with on a daily basis. There are many advantages to linking your website to others around the world.
Youre Not Linking, TheyNe Cot coming!
Large companies tend to spend huge amount of money on the web. They put in so much with banner ads and did all they can not to mention a single external link on their site.
How To Get Web Site Traffic
Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business.
What Your Competition Knows About Traffic
Need more traffic? There's a lot you can learn from spying on your competition. Your competition has traffic sources that you can easily swipe by following these steps.
home | site map | Home Page | Forums
|© 2010 SearchEngineBlaster.com|