|How to Get Website Traffic|
Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion
I cannot stress the importance of targeted traffic for the survival and prosperity of any web site and the importance increases when this web site is an ecommerce web site. But getting more and more traffic is not always the answer to increase your profits, I am not saying to stop working at increasing your traffic but I am saying that you must also focus on your 'traffic to sales conversion rate'.
Let me illustrate this using an example:
You sell a £50 product, and convert 1% of your visitors to sales. 100 visitors would earn you £50 and if it costs you £40 to get these visitors, you're making a profit of just £10. Therefore, if you wanted to make £1000 a month profit you would need 10,000 visitors/month
Now, if you raise your conversion rate from 1% to 2% for every 100 visitors you would get two sales, so now your sales are £100, but the cost of your traffic remains constant at £40. Your profit is now £60. So without spending any more money you have increased your profits by 500%. Continuing, if you raise your conversion rate from 1% to 3% means your profits have risen by 1000%.
So now if you want $1000/month in profits, you only need 910 visitors, instead of 10,000 which is slightly easier to obtain as you can imagine.
Raising your conversion rate has to be a focus for any web site and the only way to achieve an increase in conversion rate is to offer your customers exactly (or as near to it as possible) what they are looking for when they arrive at your web site. The majority of the work is done for you because these targeted visitors are already interested in the subject of your web site you just have to lcok them into your site using your layout, sales copy, prices etc.
It is hard to say 'do this and do that' and offer a definitive guide to raising your conversion rate because different products offer different opportunities to lock customers in but one of the key factors is to make sure your site is easy to navigate and has good search function support so that your visitors can easily find what they are looking for. The easier customers can find the product, and complimentary products, the greater the chance that they are likely to buy.
Don't put barriers in place to prevent your customers from buying, the easiest way to do this is to conduct usability analysis by communicating directly with your site users and use the feedback to optimise your site for ease of use. This also has the added advantage because it not only allows you to learn about how the users view your site but it can also build loyalty and awareness from customers because you are seen to be caring for the customer.
The best approach to converting visitors into customers is to provide them with all the information they need to make an informed decision which in turn will encourage them to act (ie. buy), with this in mind think about where you are going to send your visitors when they click on a specific link to your web site. It has to be structured so as to maintain the conversion process, for example, when you are 'touting for traffic' you may be advertising a specific discount that is available via your site and when the visitor clicks on the relevant link they should be taken to a specific page that will educate them about the discount and entice them to sign up for your service. If the link takes people to a page without the information they need odds are you'll lose the customer.
Mike - webmaster at Online Auction Trader
Visit Business Resources at Online Auction Trader for comprehensive information on developing a sustainable online income stream.
Free Web Site Traffic - 10 Ways
How many ways can you get free web site traffic? Who knows, but here are some to get you started. Hopefully there will be one or two ways here that you haven't yet tried.
How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined - Anytime
Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.Nevertheless, in spite of good intentions, it's well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.
Driving Qualified Traffic Using Directories
Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory.
What A Tangled Web We Weave
The world wide web or www is a wonderful, inspiring, endless, fantastic place. They do call it a web for a reason - there are hundreds of thousands of websites all linked together out there.
Keyword is the king in the Kingdom of Search Engines Optimization world
Digital Economy : What Is e-Marketing :Internet Search Engines are new Marketplaces in todays digital economy. Companies operating new sales and marketing channels(websites) on Internet where customers can come from all over the world.
Rethinking Linking - Link Exchange Back to Basics
In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude.
Deep Linking Strategy for Content Sites
Linking - what a mess if you don't know what's going on. Either linking is "IN" or it's "OUT" according to what you read these days.
Get Traffic Soon and Surge Ahead or Youll Get Lost in the Internet Wilderness.
Getting Traffic or more precisely Targeted Traffic to your website is the most important strategy for the Survival and Success of your Internet Home Based Business. It is a well known fact that the vast majority of the new Home Business Entrepreneurs have only a small marketing budget.
How To Generate Traffic Using Public Domain Works
A websites profitability depends solely on directing visitors to that website. No visitors? No sales?Its common knowledge that search engines love content related to the theme of your website.
Website Traffic: How To Generate An Extra 108,160 Hits A Year, Without Working Hard.
Traffic is the food that every website needs in order toremain alive and be profitable.Do you want to increase your website traffic?I know your answer is yes.
Top Ten Ways to Promote Your Website When the Traffic Dries Up
Even the best websites with the best marketing plans can run into some problems with traffic every now and again. However, if this happens to your website don't worry because there are many different ways you can boost traffic with just a little effort.
Part 2 - Do Not Ever Link to a Site Without Doing This First!
Writing LinksIn the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren't any good to you if you don't use a strategy for writing the textual content of those links.
7 Things You Must Do If You Want To Increase Your Traffic
Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.It's a simple concept, but not many people get it.
Web Site Monitoring Is A Global Necessity
Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline.
The Rewards Of Being A Good Consumer
Start building an interstate highway to your website. You're going to need it for the heavy traffic coming your way.
Costly Link Exchange Mistakes and How to Avoid Them
When you are trying to promote your website, you want to make sure that you make as few mistakes as possible. However, there are a lot of mistakes people commit when making link exchanges that can be costly for their websites.
How to Approach Potential Link Exchange Partners
Exchanging links can be a great way to build relations with other sites and boost your ranking at the same time. You never know how many friends you can make and what you can learn from them.
8 Ways To Get People To Visit Your Web Site Again and Again
Getting visitors to your web site is not one of the easiestthings to do especially if you've only just set up your website. The trick here is to find as many ways as possible toget the visitors, that do visit your site, to come backagain and again.
Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product
Let me ask you a question. What is the most important thing in running a business? Well, obviously selling.
Thinking of Buying Hits To Your Website? Think Again!
Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for 'buy hits', 'ad blaster' or 'email blaster' and you'll have an idea how wide those big void promises of getting 'automatic' traffic to your website.
home | site map | Home Page | Forums
|© 2010 SearchEngineBlaster.com|