|How to Get Website Traffic|
Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)
When many of my clients first come to me for coaching, they share that one of their biggest challenges is getting enough visitors to their site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.
To get your marketing wheels turning, check out these 15 simple ways to attract new visitors to your site. This is not an exhaustive list by any means, but it will give you several fresh ideas to try.
Now, remember - you don't want to expel effort in getting just anyone to visit your site. You only want people who would likely be interested in what you have to offer. So before you read on, answer this question:
"WHO are your target clients or customers?"
Are they men, women, or both? Do they own a certain type of business or work in a certain profession? Are they young, old, or middle aged? Are they left handed? Do they own pets? Can they juggle?
I hope you see where I'm going here. The more you know about your ideal clients/customers, the better you'll know where and how to find them .
So ... keep that information in mind as you consider the remaining of my 15 traffic-building tactics. (See Part 1 (http://www.ezinequeen.com/traffic1.htm) for the first 7!)
___ 8. Recommendations by E-zine Publishers
Do you know anyone who publishes an e-zine for the same target market as yours? If you're not direct competitors, ask her about cross-promoting each other. Example: My friend Wendy Weiss, "The Queen of Cold Calling," publishes a great e-zine called "Opening Doors & Closing Sales" (www.wendyweiss.com). When we both launched our e-zines three years ago, I gave a two-paragraph recommendation for her site in my own e-zine, and she returned the favor by doing the same for me. That one exchange resulted in hundreds of new visitors (and subscribers) for each of us!
___ 9. Recommendations by Other Site Owners
ISame idea as #8. Many sites offer a "recommended resources" page, so why not get listed on them? Find sites whose target market matches yours and ask if they'd recommend your site. You'll get more yeses if you offer to list them on your site as well. (This strategy used to also be very powerful to help increase your search engine rankings, but not so much anymore.)
___ 10. Affiliate Programs
Grow your own sales force by offering a handsome commission on your products and services. While this requires you to give away some profits on those sales, they're sales you would not have had otherwise. Right now almost HALF of my sales come from traffic sent to my site by my affiliates. Best of all, you can track and pay your affiliates automatically using programs like ClickBank (electronic deliverables only, zzz.clickbank.net/r/?ezinequeen) or KickStart Cart (a superior version of 1ShoppingCart, www.netofficetoolbox.com/app/adtrack.asp?AdID=36923), which handles both electronic and physical goods.
___ 11. Your E-mail Sig File
You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Add a few additional lines to your sig file that give us a reason to visit your site. Perhaps you're having a special sale now or you're giving away a free report, e-book, or e-zine subscription. Remember, e-mails get forwarded around all the time, so take advantage of this free exposure. (For more tips on sig files, see my article "Make Your E-mail Sig File Work for You" at www.ezine-queen.com/sigfile.htm.)
___ 12. Exposure in Print, Radio, and TV
You can drive hundreds or even thousands of new visitors to your site with the right media exposure. Again, no matter how great your interview or article is, people need a kick in the pants to visit your site. So give them something free that they have to come GET at your site. For help in generating publicity at $0 cost to you, check out veteran broadcaster George McKenzie's Get Free Publicity program at www.automateyourwebsite.com/app/aftrack.asp?afid=73137.
___ 13. Speaking to Groups
Nothing leaves more of an impact on people than an in-person presentation. At each appearance, collect your participants' e-mail addresses by offering something free (your free report, e-book, or e-zine subscription). The day after the event, send them a reminder to visit your site to pick up their free gift! My friend Tom Antion's site - www.netofficetoolbox.com/app/adtrack.asp?AdID=37477 - offers tons of advice and resources on speaking for exposure and profit.
___ 14. Postcard Mailings
One of the most overlooked tactics in today's marketing world is the humble postcard. Postcards are a fast, easy, and reliable way to increase visitors to your site. Best of all, they're the ideal way to break through the online clutter and get your prospects' attention! For a failsafe, step-by-step postcard marketing plan, look to my own marketing mentor, Alex Mandossian. He offers a wonderful tutorial package called Marketing With Postcards (www.marketingwithpostcards.com).
___ 15. Sheer Shamelessness
If you live in the Los Angeles area, there's a good chance you've seen "EzineQueen.com" whiz by you at speeds in excess of 70 m.p.h. Why? It's emblazoned across the back of my black SUV in large, lime-green letters! At least once a month I get a friendly e-mail from someone who saw my giant URL and, out of curiosity, visited my site. A few of them have even turned into customers. Lesson learned? Think out of the box! For help in this area, see Debbie Allen's "Confessions of Shameless Self Promoters" series. (www.confessionsofshameless.com)
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Building A Business Without Advertising Your Product
Are you trying to sell your product online with little or no success? Are you spending lots of money advertising all over the web and getting very few sales? Well, maybe it's time you try something a little different. Try not selling your product! You read that right.
Traffic Building - Understanding the Basics
So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off.
5 Free Ways to Increase your Website Traffic
I don't know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.I imagined that people would arrive on my website, as if by magic, purchase goods, and perhaps come back again for more.
How To Find Relevant Web Sites For Link Exchanges
If you've been on the internet very long at all, you know that one of the very best and certainly cheapest ways of making your web site known is by exchanging links with other sites similar to yours. The more relevant sites that link to yours, the more your rating will improve, the more people looking for whatever you have will find your site, the more traffic you will get and the more sales you will make! So just how do you go about finding webmasters who are willing to place a link to your new site onto their site?When your site is brand new, your best bet is to type your key words or phrases into a search engine and see what comes up.
Driving Qualified Traffic Using Directories
Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory.
Build Links, Build Business
Increasing your online business hinges on your ability to optimize your web page for the search engines. While different search engines look for different things, some of the larger and more popular search engines such as Google and Yahoo, look for keywords and links.
Free Tips to Generate Traffic for Webmasters
Starting a new website and developing a traffic base if often the hardest and most frustrating part of being a webmaster. It's really an ego hit when you put a lot of hard work in to a website and don't see it perform, or perform extremely poorly.
Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online
This is the first article of a three-part series. I decided to try something a little different and illustrate the marketing challenges of a small business.
Free Traffic Course - Day 2
This is the 2nd day of "Free Traffic Course" and it will explain how you can save much time and efforts on looking for the targeted joint-venture partners and affiliates for your web site.Today you will learn:- what are the benefits of joint-venture and affiliate partnership;- how you will be able to find the best keywords that are related to your niche and what profit potential these keywords will give you;- how you can automate your work for searching the most successful joint-venture partners and affiliates in your niche;- how to automate your business relations with joint-venture partners and affiliates;AND, YOU WILL ALSO LEARN- how all these actions will give you free targeted web site traffic.
Webmasters and Publishers: A Match Made in Heaven!
It's pretty well-known that one of the best ways to drive traffic to your website is to post in various forums and leave your signature that includes a link to your site. While its true that this is a very good way to generate web traffic, how do you focus on the forums that yield the highest amount of qualified traffic?With so many new sites coming online everyday, there is even greater opportunity for driving web traffic and increasing revenue.
Turn Content Into Traffic
As the saying goes in the business world "The Customer is The King" I would like to say that in the internet world "Content is The King."While almost every website has an objective, to inform or to market products and services, there has got to be "Content" built into a website.
A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1
There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet.
3 Ways To Get More Website Traffic That Buys
Who else wants traffic that buys? I for sure do, and aftertrying out various website traffic generating methods andstrategies. I have finally managed to pin point 3 strategiesthat will almost always bring you website traffic that buysyour products or services.
7 Things You Must Do If You Want To Increase Your Traffic
Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.It's a simple concept, but not many people get it.
How to Approach Potential Link Exchange Partners
Exchanging links can be a great way to build relations with other sites and boost your ranking at the same time. You never know how many friends you can make and what you can learn from them.
Proven Traffic Generating Techniques
What good is a website without traffic? A website without traffic is like a mall without customers. No visitors means no prospects, no prospects means no sales, no sales means your internet business will not survive as a result.
The Nuts And Bolts Of Traffic Exchanges
Traffic Exchanges. What are they? How do they work? What do they do?First of all, a "Traffic Exchange" is exactly that, a way to exchange traffic, a way to get visitors to your site.
Profiting From Mistakes
For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on your page.
Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)
>When many of my clients first come to me for coaching, they share that one of their biggest challenges is getting enough visitors to their site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it.
5 Tips For Increased Website Traffic
There are lots of ways to get traffic to yourwebsite however most people are interested in gettingthe most traffic for the least amount of money, preferably for free.While it's difficult to get anything for free nowadaysthere are still a few good ways to help build your webtraffic and still pay nothing.
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