|How to Get Website Traffic|
Finding Keywords to Build Your Web Site Traffic
What are web site keywords and how do I go about finding keywords that will work for me?
You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.
Web sites revolve around traffic. No traffic = no sales. It's a simple equation but one that many web site owners are unable to resolve. The good news is that it's reasonably easy to select your web site keywords and deploy them, and I'm going to show you how.
Web site keywords are the words that people will use to search for your product or service. These are the words that people actually type into a search engine to find your site - so you can see how important they are.
So how do you go about selecting your keywords?
Selecting and finding keywords and phrases most likely to drive targeted traffic is THE single most important exercise that you can undertake when planning your web site deployment. Omitting this step will result in a marketing failure. Choosing good keywords is the basis on which all of your future traffic will flow.
You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.
Don't believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.
Firstly ask your customers how they would search for your product!
This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.
2. Expand Your Keywords into a List of Key Phrases
Starting with the obvious keyword build your spreadsheet like this:
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
3. Got to word tracker.
Sign up for the free trial and enter your one word keyword. In this case "search". When you press the search button you are returned a list of related terms. The first term is the same as the keyword followed by a list of related terms - search, search engine, etc. Choose your main term "search" and in the right hand pane you will see the associated terms for your keyword.
4. Organise your workload
You can now see that you are beginning to build up a sizeable list of keywords, keyword phrases and search terms. Compare the results of your word tracker research with the results from your customer polling.
The Word tracker results are fact. These are the terms that are actually used in Real searches. Hopefully these should closely match. But they are probably different to the terms that you initially wrote down yourself!
Five keywords is a good workload to start with. If you are a beginner and you attempt more you will likely end up confusing yourself. Five keywords and keyword phrases is a good start.
Take the first keyword and then make a keyword phrase so that it looks like this:
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
5. Prioritise your terms
There is a huge amount of competition for your primary keyword "search" but much less for the fifth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase.
It's unreasonable to expect to get top search position for "motorcycle" as the competition is just too intense. However it's perfectly possible for the last term and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.
List your terms in REVERSE order and go to work. The reason I suggest doing them in reverse is that you should get good results from the less searched for terms and this will give you the encouragement to be more adventurous when you repeat the process for another keyword set.
Another keyword set!
Ah yes, I omitted to tell you that building traffic is a tedious and time consuming pastime, but hey! Someone's got to do it!
6. Putting your keyword phrases to work
OK, so now you have your keyword phrases you can put them into action. Allocate each keyword phrase to a specific page and build the content around them.
What do I mean by this?
There are "hotspots" on your pages that search engines look for when they are indexing your pages.
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.
7. Repeat the dose
As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of "keyword sets" Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That's a good target for a small web site
Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It's important that you target the correct keywords and build your content around them to induce good search engine traffic.
If you miss this vital step then all of your marketing efforts will crumble around you.
Start with five keywords and keyword phrases to make a keyword set. Use word tracker to sanitise your own research findings. Allocate each keyword phrase to a page and fill the hotspots. Sprinkle liberally with good, quality content and repeat your keyword phrases within the main body text.
Now go and service that traffic!
About The Author
Reciprocal Linking - A Business Partnership!
Link popularity is becoming the latest "in-thing" to get your website ranking well with the Search Engines.Getting links to your website is critical but there are some guidelines that should be followed for successful Reciprocal Linking.
Finding Quality Link Partners
Every webmaster knows the importance of incoming links to a site to boost traffic and search engine rankings. But how do you find good quality sites that will link to you?I recently came across an article that explains how to search for quality link partners on Google.
How To Get Free Traffic To Your Website
There are many ways to get free traffic to your website, but the method that I use beats all the traditional methods hands down - and best of all..
Generating Traffic On A Budget
Most webmasters keep their prized web traffic generating systems to themselves or charge an arm and a leg. I am one of the guys in the trenches.
How To Build Trust and Sell More Products!
If the headline is what gets them there, then it's the *proof* that keeps them there. Follow closely.
The Importance Of Incoming Links And Reciprocal Links
Building a web site is only the first step in a long process when starting an online internet business. You need traffic to your web site and the best way to get traffic is through incoming links from other sites.
Increase Your Website Traffic in 10 Foolproof Steps
Increasing website traffic is certainly your goal if you have a website. However, creating web pages that attract visitors is significantly different than simply building an attractive website.
Free Traffic Course - Day 2
This is the 2nd day of "Free Traffic Course" and it will explain how you can save much time and efforts on looking for the targeted joint-venture partners and affiliates for your web site.Today you will learn:- what are the benefits of joint-venture and affiliate partnership;- how you will be able to find the best keywords that are related to your niche and what profit potential these keywords will give you;- how you can automate your work for searching the most successful joint-venture partners and affiliates in your niche;- how to automate your business relations with joint-venture partners and affiliates;AND, YOU WILL ALSO LEARN- how all these actions will give you free targeted web site traffic.
Aim At The Bullseye And Your Online Home Business Will Prosper
Traffic is one thing, but targeted traffic is everything.You have no doubt seen dozens of offers similar to "10,000 hitsper hour driven to your website!".
Here's what your website must have to get lots of traffic - links pointing to your site. The more you have, the more traffic you get.
How To Get Guaranteed Traffic With Overlooked And Little Used Methods
Traffic. We all know that without it our sites will sit there lost in cyberspace.
Part 2 - Do Not Ever Link to a Site Without Doing This First!
Writing LinksIn the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren't any good to you if you don't use a strategy for writing the textual content of those links.
Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online
This is the first article of a three-part series. I decided to try something a little different and illustrate the marketing challenges of a small business.
Linking to the Best
Be picky about who will link to you; shoot and scatter does not always work.Just having a website is not enough to get yourself noticed.
What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways.
Are You Guilty of Stinkin' Linkin' Thinkin'?
Do you know what kind of sites are suitable link partners for your site?If you do give yourself a gold star since many seem not to. At least based on the questions I get.
Winning The Hit Exchange Game
"How do I get more traffic to your site?" That's the eternal question. Or to be more precise, "How do I get more targetted traffic to my pages, people who are going to be interested in what I have to offer?"After all, there's no point, or rather little point in getting a steady stream of boxing fans over to your site, if its main theme is bread making.
The Art of Link Exchange
Before you start reading this article I must warn you - everything that was written here is my own experience in link exchange. This article should not be referred to as official advice or proven techniques.
Free Traffic Programs and How to Use Them
I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me? Probably not directly but indirectly they can.
10 Tips to Avoid Getting Ripped Off by Web Traffic Experts
If you are looking at ways to increase traffic to your website there are many things you can do. Here are 10 tips to avoid getting ripped off by the mounting army of web traffic experts.
home | site map | Home Page | Forums
|© 2010 SearchEngineBlaster.com|