The
most popular search engines read (spider) a
website to determine its keywords. Links from
relevant websites are valuable in the eyes of the
search engine. They are considered a
3rd party "citations" or reference and
positively influence rank. As the number of
inbound relevant links increase, search engines
consider the website more of an authority for
specific keywords and assign higher ranking.
Process
With SEO keywords in hand and a link strategy
defined, a link optimization campaign can begin.
The Link OptimizerSM is a special set of
proprietary tools that facilitate and manage the
link optimization process.
Defining related search words is the first
step. These related keywords are entered into the
search engines resulting in a list of top ranking
websites. Brand name, .org or associations are
discarded because they typically attract link
partners who do not typically participate in
reciprocal link building campaigns.
A "link:" query is performed on the remaining
sites resulting in thousands of link
candidates.
Each is filtered for:
