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Optimizing Your Title Tag
Without question the title tag of your page is the single most
important factor to consider when optimizing your web page for the
search engines. This is because most engines & directories place
a high level of importance on keywords that are found in your title
tag. The title tag is also what the search engines usually use for
the title of your listing in the search results.
What it looks like:
Here's the
title tag of this page:
<TITLE>Your Title Tag - learn to
optimize your title tag</TITLE>
Where it
belongs:
The correct placement for the title tag is
between the <HEAD> and </HEAD> tags within the HTML the
makes up your page.
Tag limits:
We recommend
that your title tag be between 50-80 characters long - including
spaces! The length that the different search engines accept varies,
but as long as you keep within this limit you should be
ok.
Tag tips:
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We recommend that you include 1-2 of your most
important keyword phrases in the title tag, BUT be careful not to
just list keywords. If you just list keywords you risk being
viewed as a spamming the engines which can ultimately lead to you
being blacklisted by the search engines. Your title tag should
include your keyword phrases while remaining as close to a
readable sentence as possible to avoid any problems.
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Make your title enticing! Don't forget that even
if you get that #1 listing in the search engines your listing
still needs to say something that makes the surfer want to
clickthrough and visit your site.
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Since the length of your title tag could be a
little long for some engines we suggest placing the keywords at
the beginning of the tag when possible so that you do not risk
having them cut off.
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Each page of your site should have it's own title
tag with it's own keywords that related to the page that it
appears on.
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