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Online Promotion & Marketing:

Increase Web Site Sales with a SEO Proposal - Part 2
By: Herman Drost

Part I of this article discussed some of the points that should be
included in a search engine optimization proposal. Visit the
resources section at the bottom of the page if you wish to get
a copy of the whole article.

Part 2 will discuss the following topics:

Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking

Creation of Meta Information (title, description, keywords)

Meta information is used to provide additional information
about HTML documents so that the search engine crawlers are
able to index the information more accurately.

There are 3 important types of Meta tags as far as search
engine optimization is concerned:

Title tag:

The Title tag is not a Meta tag. However title tags play a
vital role in your site’s rankings. It is these words or
phrase that appear in the title of your page in the
hyperlink listings on the search engine results. I include
the most relevant and specific keywords or key phrases in
the title tag that best describe the contents of the page.

Meta description tag

This gives a short and concise summary of the content of
your web page. The description appears in the SEs just
below the title tag. I ensure that the meta description tag
is brief but includes some of your top keywords. The words
used must inspire the visitor to check your site out
further. Each page must be customized so all your web pages
will not have the same meta tag descriptions.

Meta keywords tag

Although not as relevant as the other tags mentioned above,
the Meta keywords tag is still recognized by some SEs. I
include a number of meta keywords for you that are relevant
to the content of your web pages.

Site Map Creation

The creation of a site map page enables SE spiders better
crawling of your site. It also helps visitors to quickly
scan your whole site for relevant information. A link and a
short description of that link is created for each page of
your site. The site map page is then added to your main
navigation menu.

Link Popularity Building

Link Popularity refers to the number of links pointing to
your site, from other sites on the web. There are other
terms used for Link Popularity, such as Link building, In
Bound Links, Back Links, etc The Search Engines consider
your site important and rank it higher if other sites link
to your site. There are two types of links you can
establish on the web. One type is to trade links (Link
Exchange), where you give a link from the links Page on
your site to the partner sites. The second method is to
establish only "incoming links" also called ‘one-way links'
or ‘non-reciprocal links”. With non-reciprocal links, you
do not need to link back to them.

There are several ways of developing Inbound links.

Some of the techniques I follow in one way link building
are:

a) Submitting to Free Directories

b) Writing articles and submitting to various sites for
publishing to increase the link popularity of your site.

c) Press releases

d) Sending requests to established sites explaining the
site quality and asking for links. In the link exchange
process, you trade links with prospective partner sites by
offering a link to their site from your own site. I provide
reciprocal link building services to increase the link
popularity of your site.

Web Site Load time and HTML Validation

Search Engines don’t like sites which take a lot of time to
load. They sometimes ignore these sites and place them
lower in their index than fast loading sites. Some reasons for
slow load times include html errors and bad image
optimization. Sometimes sites are coded badly which can be
a big block for visiting search engine crawlers. I will check
your site's load times and make the necessary changes
to the html where necessary.

Downloading and Uploading of Web Pages

To make the necessary changes to your site, web pages will
need to be downloaded to my computer. After changes are
completed the pages will then be uploaded to the server.

Search Engine and Directory Submissions

Your site is submitted by hand to all the major search
engines, directories and some specialized directories. Not
all SEs and Directories have the same rules for submission,
therefore care will be taken to submit to the appropriate
search engines by following their specific guidelines.

Browser Compatibility and Resolution Checking

People view sites in different browsers and at different
resolutions. I make sure your site can be viewed in all the
major browsers and in the most common resolutions.
Adjustments will be made to the site's code where
necessary.

Resources
Increase Web Site Sales with a SEO Proposal - Part 1 & 2
http://www.isitebuild.com/seo-services

Why You Need a SEO Maintenance Plan
http://www.isitebuild.com/seo-maintenance-services

About the Author


Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com.

To choose a Search Engine Optimization Plan or
SEO Maintenance Plan that fits your web site,
visit: http://www.isitebuild.com/sitepromotion


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