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Online Promotion & Marketing:

Five Revenue Boosting Web Marketing Strategies
By: Abe Cherian

To maximize the selling power of your web site you need more than just a professional web site and great products -- you must implement strategies that produce more dollar revenue per customer.

Here are five strategies that you can use to boost sales from your web site.

1) Upsell at point of sale:

The easiest time to sell more is at the point of sale, when your customer has already decided to purchase your main product. This is when your customer is in a purchase mode. The customer has already opened his wallet and is ready to pay you.

You can ethically capitalize on this by offering your customer more products that will compliment the product that he/she is about to purchase. Make sure that you offer the special product for a cheaper price than what it normally sells.

Up-selling is the easiest way to increase your profits. You'll see that 25% to 40% of your customers will take advantage of your special offer.

2) Present higher packages before less expensive packages:

If you are selling multiple products or services, present the higher package before your less expensive package. It's a proven fact the if you present your higher packages before the less expensive packages, more customers will go for your higher package.

3) Add an interactive Communication Platform:

Initiating interaction with visitors and customers and supplying helpful information before they leave your site you can dramatically reduce shopping cart abandonment and increase average order size.

www.liveperson.com chat service is a good service where your visitors can chat with you if they have questions.

4) Use a lead-capture landing page:

Most people just send visitors to their main splash page, which is probably not the most effective way to market if you want more conversion. A better way to get more out of your visitors would be to use a lead-capture landing page instead of your splash page.

A lead-capture page is a single web page that highlights the main benefits of your product without giving any more information other than creating interest in your product. It then prompts your visitors to type in their contact information to proceed further. Your visitors are then redirected to your main web site.

You can now follow-up with qualified prospects and convert more visitors into paying customers. Using a lead-capture page has proven to increase conversion rates by up to 35%.

You can create a lead-capture page or use a third party service to create and manage all your leads. One major advantage of third party services like www.imediatools.com is that you can manage and follow-up with your prospects automatically.

5) Add a comparison chart:

You will close more sales quickly by showing your visitors how your product stands out from your competitor's.

There are many strategies that you can use to increase sales and conversions, but you can be sure to increase revenue from your web site by using the five strategies above.

About the Author



Abe Cherian is the owner of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in advertising and automation.

www.multiplestreammktg.com - www.imediatools.com

This article was posted on February 11, 2007


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